Nielsen Releases March 2008 U.S. Search Data

http://blog.searchenginewatch.com/blog/080422-100801

April 22, 2008

Nielsen Releases March 2008 U.S. Search Data

We've already seen the numbers from Hitwise, Compete, and comScore. Now it's Nielsen's turn to serve up its March 2008 data for top U.S. search providers.

Google, of course, took the top spot with 58.7%, up 25.5% year-over-year. Yahoo came in second at 18.1%, a decline of 4.5% year-over-year. MSN rolled into third with 12%, a 36.6% increase while AOL experienced a decrease of 19.4% to get just 4.1% of the market. Ask.com came in at just 2.4% but that's a 52.4% increase from last year.

Here's the big breakdown/comparison for each of the top 5:

Google

Hitwise 67.25%
Compete 69.4%
comScore - 59.2%
Nielsen – 58.7%

Yahoo

Hitwise - 20.29%
Compete – 14.8%
comScore – 21.3%
Nielsen – 18.1%

MSN

Hitwise – 6.65%
Compete – 10.2%
comScore – 9.4%
Nielsen – 12%

AOL

Hitwise – N/A
Compete – 1.5%
comScore – 4.8%
Nielsen – 4.1%

Ask

Hitwise – 4.09%
Compete – 3.7%
comScore – 4.7%
Nielsen – 2.4%

Posted by Nathania Johnson at April 22, 2008 10:08 AM

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